Girls hockey program unveils new name, logo

Wednesday, June 27, 2018 - 15:26
  • Members of the Mustang Hockey Association’s girls program pose for a photo during an unveiling ceremony for the program’s new name — Alaska Wild — and logo on Tuesday, June 26, 2018 at the Harry J. McDonald Center in Eagle River. (Star photo by Matt Tunseth)
  • Roxie Merrick, an 8-year-old Mustang Hockey Association player and niece of winning logo designer Justin Dong tries on the Alaska Wild’s new jersey during an unveiling ceremony June 26, 2018 at the Harry J. McDonald Center in Eagle River. (Star photo by Matt Tunseth)
  • Star photo by Matt Tunseth

Girls in Eagle River are going Wild for the Mustang Hockey Association’s new identity.

“I was very excited,” said 8-year-old Roxie Merrick after helping to unveil the name and logo for MHA’s Alaska Wild on Tuesday at the Harry J. McDonald Center in Eagle River. “It’s like getting that new thing that you’ve been waiting for.”

The name and logo were chosen after the association decided Lady Mustangs wasn’t the best fit for a program in search of a name of its own.

“We wanted the girls to stand out from the crowd,” said Angela Unruh, the MHA girls program director.

Unruh said the name was chosen by the association’s board and the logo design — an arctic fox with a hockey stick for a tail — was picked from two finalists by the association’s membership. The winning design was created by Justin Dong, a Los Angeles-based art director who happens to be Merrick’s uncle.

According to an MHA fact sheet about the new name and logo, the name represents “the power and unpredictability of mother nature…qualities every hockey player strives to acquire.”

As for the fox, the association believes the new mascot is perfect for hockey because foxes are adept on snow and ice “just like a hockey player.”

Merrick joined about a dozen other girls at the Tuesday ceremony, after which the excited players started eagerly trying on the white sweaters featuring a blue fox and gray lettering. A soon-to-be third grader at Homestead Elementary who will play Squirts next season, Merrick said she loves hockey and can’t wait to get back on the ice with her Wild teammates, which is her favorite part of the sport.

“It’s having that time together and sharing all that wonderful fun with everybody,” she said.

Unruh said the Wild will hold try-outs Sept. 13. She’s hoping to field at least two teams this fall, including an under-10 squad and a U14 comp team.

As for Merrick, she’s just stocked to have some new gear.

“I like them a lot,” she said.

Email Star editor Matt Tunseth at [email protected]

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